The CPG CFO

"I made the best decision for my startup when I chose to work with Abby. Preparing to pitch my business to investors, I realized the importance of thoroughly understanding my financials. Thanks to Abby, I now approach my financials—and my first fundraising round—with newfound confidence. Her expertise as a CFO and CPA has been invaluable to my startup's success."

“Working with Abby was a tremendously impactful experience for Kif. When you're a small & scrappy business in this industry, it is so important to have both transparency & organization in your books and financials so that you can make informed, strategic decisions. We hired Abby at a time when both those elements were in disarray & she expertly helped guide us down a better path. She is enthusiastic, professional & highly-skilled. We couldn't recommend working with her enough!”

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"We can't recommend Abby highly enough! She has helped us organize our accounting, find external, cost-efficient resources and answered endless questions from first time founders. She is incredibly knowledgeable and her pragmatic, no-nonsense approach is ideal for anyone working with a tight budget and limited time. She is very agile and able to offer both creative solutions and firm guidance."