Halo Lasso

Denver, CO
Good copy. Good results. Because good always comes around.
Halo Lasso
Halo Lasso

I’m Eric Kiker. I create Brand Positioning and the copy that goes along with it, or I write copy that’s true to a Brand Position that’s already in place. If there’s a passionate desire to put a fist in the air on behalf of the consumer, I can write for any brand — but most of my work falls into food or health.

I’ve won numerous industry awards, most importantly, an Effie (the only award given for marketing effectiveness) for Zespri Kiwifruit. A kooky career highlight is permanent inclusion in the Library of Congress.

I do CrossFit, count my macros and am a little obsessed with Functional-Medicine. My wife, Linda, dog RWBY and son, Leo look on with a mixture of pride and annoyance.

Brand Consulting | Brand Design | Copywriting | Brand Marketing | Marketing Strategy

Current and Past Clients

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Testimonials

Eric was able to very eloquently tie our core values into our messaging. To be honest, it was so on point my wife and I looked at each other in shock. It was so beautifully obvious.

Ben and Jade Bower
Stink Bug

I’ve known Eric for darn near two decades. He advised us to ditch ‘Perfect Foods Bar’ for ‘Perfect Bar,’ he wrote the brand story that’s still on every Perfect Bar wrapper and he wrote the Brand Position, packaging, emails, website and more for my new brand, Greenfat. I’d say this guy’s pretty okay.

Bill Keith
GreenFat

The only way to make healthier food accessible? Make it affordable. Eric created a number of ways to position this — the one we loved the most was: Eating healthy is hard, let’s chip away at it.

Hima Pal
Tin Star
Halo Lasso

Budget

Starting at $250.00/hr
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